California | Whole Foods Market (2024)

Aaron and Ian share the passion so many people have for eating cheese and were determined to create a plant-based product that was both creamy and full of flavor. After endless hours spent in the kitchen using traditional cheese-making methods, Misha’s Kind Foods was born. Misha’s Kind Foods is committed to making delicious cheese alternatives made with almond- and cashew milk, blended with locally sourced fresh herbs, vegetables and spices.

co*ke Farm is dedicated to providing delicious, healthy, organic produce. They are nationally known for packing their strawberries in ReadyCycle recyclable cardboard, in an effort to divert some waste from landfills.

After burning through highly processed bars and quick-crash juices, Los Angeles–based Bright Bar decided it was time for the simplicity of great food to be celebrated. So they made it happen. Bright Bar combines organic veggies, fruits, superfoods and nuts into an organic snack. Simple and delicious — it doesn’t get better than that.

Husband-wife team Anjan and Emily Mitra combined their shared passion for the rich diversity of Indian cuisine into Michelin Award–winning restaurant, Dosa by DOSA. Based in San Francisco, they make pre-packed salads, samosas and wraps using authentic recipes for a fresh take on Indian cuisine.

Durst Organic Growers have been growing delicious fruits and veggies since the 1800s — more than four generations ago. Jim and Deborah Durst now lead the farm, cultivating their delicious produce from melons to their sweet and flavorful cherry tomatoes in Esparto, California. They’re committed to feeding the soil and leaving it better than it was.

Everyone deserves to enjoy great-tasting, nutritious food. That’s the belief that spurred David to create Eat Güd, which makes plant-based, gluten-free meals. Their specialties include collard wraps and plant-based meatballs with marinara.

Located in the Capay Valley of northern California, Full Belly Farm grows over 80 varieties of vegetables, fruits and flowers year-round on their beautiful 400-acre farm. They practice stewardship through soil management, water conservation and on-farm energy production since 1984. Their multigenerational family farm takes pride in providing a truly exceptional farm-to-table connection.

The ice cream duo behind Humphry Slocombe is known far and wide for their adult flavors that are anything but vanilla. But there’s also vanilla.

Nothing interrupts coffee time, not even multiday backpacking excursions. Created by brothers Jeff and Justin, Kuju Coffee brings premium, single-serve, pour-over coffee to people on the go in the outdoors.

One day, Chef Ayindè had a thought: Everyone, regardless of dietary preference, should be able to enjoy his great-grandmother Mary’s baked mac and cheese. We’re paraphrasing a bit, but the sentiment holds true. Ayindè adjusted this classic, comforting recipe to create Mac & Yease, which is made without dairy and nuts.

Chef Chew grew up eating meat-heavy Southern food and saw many of his friends and family suffer from chronic disease. So he made a change in his own eating. Fast forward to today, and he’s the proud founder of Something Better Foods, which specializes in plant-based meat alternatives like a non-meat steak that puts some plants in the traditional Philly cheesesteak.

Kate and Bryan created Sun & Swell to take the guesswork out of convenient snacking. With five ingredients or fewer, all of their products are organic and vegan. From organic oats and almond butter to on-the-go cookie bites, Sun & Swell provides ingredients for an active lifestyle.

Wild Joy makes delicious, chewy jerky — out of bananas. Each fair trade banana is marinated in olive oil and apple cider vinegar before being turned into the sweet and savory plant-based snack it is.

Winc was founded in Buellton, California, by Xander Oxman and Geoff McFarlane under a shared belief that wine should be simpler to get and easier to enjoy. With a wine selection that includes many featured at restaurants worldwide, Winc offers an online member experience allowing a community of wine lovers to get their hands on Winc’s selection of curated premium wines.